Prepared for
David Lloyd Clubs · Connected Retail
Trial live 2026
Own the court.
This year.
Bright.Blue is putting connected retail inside David Lloyd in 2026. HEAD’s part is the padel court — first club, first machine, first member who never walks off court to buy a racket.
Prepared for
The project
What Bright.Blue is bringing
to David Lloyd.
That’s the trial. The rest of this deck is where HEAD plays a part.
Prepared for
Your part in the trial
Courtside at
David Lloyd.
- Gym, club room, padel — six machines at Milton Keynes. HEAD owns the court.
- 149 clubs across the UK and Europe — the most premium membership in the world.
- The padel-court location is already confirmed by the club GM.
The rest of the club is in motion. The court is the open seat.
Prepared for
The audience
They already play.
Now they can buy.
800k+
David Lloyd members — affluent, racquet-playing, high-spend.
6.5
Club visits per member, every month. They live here.
Padel
Platinum members already play as part of the membership.
They don’t leave for a sports shop. They stay in the club.
Prepared for
Where HEAD comes in
Exclusive access.
From the first serve of 2026.
Category exclusive
HEAD owns the padel machine — full wrap, full screen, full range. No rival racquet brand on court.
At the moment of play
Between games they are hot, social, and still on court. That is when a racket, a can of balls, a grip actually moves.
Closed-loop retail
Every impression can become a vend. HEAD sees what sold, what they played with on-screen, and what to put on court next.
The unit · Trial 2026
HEAD Hyperion, on court.
Fully branded connected retail. Rackets on the right, balls and drinks on the left. Milton Keynes first — then every David Lloyd padel court that follows.
Prepared for
HEAD Court Spin
Spin between games.
Win on court.
- Instant-win wheel — the luck mechanic that turns a pause between games into a play.
- Between games they spin for Pro S+, an overgrip, or a shot at Coello and Radical.
- Prize, then the vend. The game sits on the same screen as the shop.
- HEAD stays in the loop — play, spin, buy, come back.
Court Spin
Tap to win on court
You won
Prepared for
HEAD’s part
Get on court for the
first serve of 2026.
01
Choose the range
Coello, Extreme, Radical, Pro S+, Motion Pro, bags and grips. HEAD fills every racket facing.
02
Own the wrap
Full HEAD branding on the Hyperion and the screen. Coral, gold, the crown — your court, your look.
03
Ride the journey
Stock the Milton Keynes trial. Then Court Spin, quizzes and the member loop as we roll with David Lloyd.
David Lloyd have already said yes to the location. This is where you play a part.
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